How Japan’s subscription economy could redefine the way consumers and firms interact
Japan has lagged behind other nations in terms of subscription-based activities, but the model is finally catching on as consumers explore new ways of doing business.
With new Kinto firm, Toyota gears up for more leasing as car ownership in Japan goes into reverse
Toyota Motor Corp. said Tuesday it has set up a new company with a Sumitomo Corp. affiliate to launch auto-leasing services to individual customers, in response to consumers who are shifting away from owning cars. The new company, Kinto Co., is capitalized at ¥1.8 billion. ...
