More hip-hop, more J-pop and a typhoon: Fuji Rock 2018 was full of new energy
Nothing encapsulated the strangeness of this year's Fuji Rock Festival than the spectacle that unfurled on the main Green Stage on Saturday night. After delivering what was already one of the silliest sets of the weekend, EDM producer Skrillex returned for his encore, accompanied ...
Kendrick Lamar and the politics of Japanese PR
The news of Pulitzer Prize-winning rapper Kendrick Lamar returning to Fuji Rock, one of Japan's most celebrated music festivals, was met with excitement from hip-hop fans here as soon as it was announced in February. To leverage the hype ahead of the festival, Universal ...
Fuji Rock sees a slow pivot to a more Japanese lineup
When Fuji Rock Festival started in late 1990s, the principal attractions were invariably imported. Although the event also featured plenty of Japanese bands, even in the early years, it was Westerners that exerted the biggest draw — from Red Hot Chili Peppers and Foo ...
