Sony takes detour in selling 'aromatic Walkman'

Business / Corporate Dec 17, 2017

Sony takes detour in selling 'aromatic Walkman'

Sony Corp. has expanded its marketing channels and taken new approaches to promoting a portable aroma diffuser launched about a year ago dubbed the "aromatic Walkman." Nicknamed after its iconic audio product, Sony released the Aromastic in October last year with a special structure that ...