A recent survey of 1,000 Japanese sports viewers who subscribe to JSky Sports showed that 25-30 percent enjoyed watching or wanted to watch baseball, sumo and soccer, 19 percent favored domestic rugby, 13 percent enjoyed cycling and 12 percent preferred international rugby, NBA and NHL.
John Knowles hopes to revolutionize the way sports are shown on TV in Japan.
It seems that while you cannot please all of the people all of the time (and the survey was for Japanese only rather than ex-pats), a great many are satisfied by the ever-expanding coverage of both domestic and international sport on the company's three channels and this is reflected in the growing number of subscribers.