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Lab-made diamonds are starting to catch on in Japan as more people embrace the idea of buying gems that are physically and chemically indistinguishable from natural diamonds.

Sold for around half the price of a similar natural gem, diamonds grown in labs are made inside a microwave chamber, superheated into a glowing plasma ball that crystallizes over weeks. Because of their quality and clarity, consumers are starting to pay more attention to the gems as an alternative to naturally mined diamonds.

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