A student is taking aim at body-shaming in YouTube advertisements with an online petition campaign to root out images that promote discrimination based on appearance.

Aoi Murata, 20, a third-year student at Akita University of Art, had amassed over 46,000 signatures by early September in support of a campaign she began in April to stop companies from streaming ads that debase people based on "appearances such as body hair or body types."

She plans to send out the signatures to companies that stream such ads and YouTube after reaching a target of 50,000.