Midori Ogino champions breastfeeding as a biological gift that helps newborns survive and thrive. Making it a cultural norm and erasing societal taboos over breastfeeding in public is an investment that pays back many times over.

Ogino is a so-called lactivist not because she pushes breastfeeding at all costs, but because she thinks it is time governments invest in the promotion of breastfeeding, make every drop of breast milk count and give mothers the care they deserve.

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