Three major Japanese beer makers remain bullish on domestic sales for 2020 despite a shrinking market amid a decline in young people’s interest in beer products.

Japan’s market for beer and quasi-beer products is expected to have shrunk in 2019, which would be the 15th straight year of decline. The falling sales are also being blamed on fierce competition with other alcoholic drinks, such as low-priced chuhai spirit-based products.

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