Nissan Motor Co. said Thursday that from this fall it will start offering a system that allows navigated highway driving and hands-off single-lane driving, in the automaker's latest push toward self-driving vehicles.

Nissan said its Skyline sedan for the Japanese market can be equipped with the new driver assistance system, the first of its kind in the world.

Aiming to revive its sluggish earnings, the automaker is seeking to enhance the quality and brand image of its vehicles with next-generation technologies under a medium-term business plan unveiled Tuesday.