Some Japanese black cattle in Wakayama Prefecture, renowned for the distinctive fatty marbling of their meat, have been put on a diet.

A new less-fatty wagyu brand has been launched in the prefecture in hopes of attracting health-conscious meat lovers looking for leaner beef.

Since 2015, the prefectural government has been working on the development of Kishu Waka beef, harvested from cattle that eat low-calorie feed, in cooperation with local farmers.