Major electronics retailer Yodobashi Holdings said Wednesday it will acquire outdoor goods shop operator ICI Ishii-Sports as early as the end of this month.

The operator of Yodobashi Camera stores will buy all outstanding shares in ICI Ishii-Sports including those held by investment fund Advantage Partners, which is a significant shareholder in the target company.

The value of the deal was not disclosed.

Through the acquisition, Yodobashi Holdings, based in Tokyo, hopes to obtain ICI Ishii-Sports’ business expertise and customer base at a time when the popularity of mountaineering and camping is growing among women and young people.

Tokyo-based ICI Ishii-Sports, established in 1964, has a strong position in sales of mountain climbing gear.

“We highly rate the high-quality expertise” of ICI Ishii-Sports, Yodobashi Holdings said, adding that the move will allow the company to maintain its independence in store management and will guarantee the employment of its workers.