Highway express buses between the city of Takayama in Gifu Prefecture and Tokyo are being used to transport fresh fruit and vegetables to supermarkets in the metropolis.
As the distribution industry is facing a severe manpower shortage, companies are coming up with new ideas that clear hurdles between passengers and cargo, and enable the delivery of people and goods at the same time.
This benefits farmers because they can promote their products in the metropolis, as well as bus operators because it provides them with a new source of income.