• Kyodo

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Fuji Heavy Industries Ltd. on Saturday officially changed its corporate name to Subaru Corp., the name of its most popular car brand, to enhance its image and boost sales as it marks 100 years since its founding.

“By changing the company name, we’re making a resolution to take a step forward,” President Yasuyuki Yoshinaga told the roughly 600 employees gathered Friday for the name-changing ceremony at its headquarters in Tokyo.

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