As Japan's presidency at the U.N. Security Council kicked off in July, the communications team at its mission has been hard at work honing its presence on Twitter.

Launched in May, the account @JapanMissionUN has gained more than 900 followers on the social media platform. The first tweet on May 17 had 30,000 impressions — the number of times a tweet shows up on the site.

The impetus to increase outreach through social media came shortly after the mission's new spokesman, Hiroyuki Mase, arrived in New York last summer.