Seo Jae Hyeong says he's started wearing skin foundation and facial masks at night.
It's not about looking younger, the 49-year-old head of Daishin Asset Management Co. says. Seo is trying to get first-hand insight into one of South Korea's hottest stock-market bets: the cosmetics industry.
Led by Amorepacific Corp. and LG Household & Health Care Ltd., makers of Korean beauty products are surging more than 100 times faster than the broader market and prompting the nation's male-dominated investment world to rethink how it covers the sector.