• Kyodo


Nissin Food Products Co. said Tuesday it will release Cup Noodle packaging bearing the image of tennis player Kei Nishikori later this month to celebrate his historic run to the U.S. Open final.

The limited edition packaging will show Nishikori in a victorious pose, along with his signature and the motto “Hungry to win,” expressing a wish for his continued success, according to the company.

Nissin signed a three-year sponsorship deal with Nishikori in April 2012, bolstering the firm’s support for the young tennis player that started in September 2008.

Nishikori’s first collaboration with Nissin was a bouillabaisse-inspired Seafood Cup Noodle released in August 2012.

The suggested retail price for the upcoming noodles, set to ship nationwide, is ¥183 per unit, including tax, Nissin said.

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