BUSINESS / Companies

Sony's Hirai mixes camera, phone geeks to catch Apple

Hybrid: Kazuo Hirai, chief executive officer of Sony Corp., tries out a Sony Xperia Z1 smartphone with the Sony DSC-QX100 smartphone attachable lens-style camera at the CEATEC Japan 2013 trade show in the city of Chiba on Oct. 1. | BLOOMBERG

By Grace Huang and Mariko Yasu
Bloomberg

Oct 31, 2013

For Kazuo Hirai, creating Sony Corp.'s flagship smartphone was too important to be left to the company's mobile phone experts.

Taking aim at a $310 billion market dominated by Samsung Electronics Co.'s Galaxy and Apple Inc.'s iPhone, Sony's chief executive officer sent dozens of his company's camera engineers to its phone division last year to give the Xperia Z handset advanced photography capabilities.

It was a big change for a company whose units haven't been used to collaborating on their thousands of consumer products.

Sony's Hirai mixes camera, phone geeks to catch Apple

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