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Japanese television networks are scrambling into Asia, seeing it as a new frontier of business opportunities as they struggle with dwindling advertising revenue at home.

Fuji Media Holdings. is pushing into the Asian market with its “Asia Versus” program, a competition for amateur musicians. While it is filmed at a Tokyo studio, the program features contestants from various Asian countries and a multinational mix of hosts and judges from the target markets — South Korea, Taiwan and Indonesia as well as Japan.

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