• Kyodo

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Suzunobu is a tiny rice shop in Meguro Ward, Tokyo, but it earns as much as ¥150 million a year, an impressive figure given many other local rice shops are reeling due to fierce price competition with major supermarket chains.

Suzunobu sells about 120 rice brands produced across the nation, including Tsuyahime from Miyagi Prefecture and Uwaba Koshihikari from Saga Prefecture.

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