Major lingerie maker Triumph International Japan Ltd. said Wednesday it has created a special underwear set featuring messages of support sent from the offices of its group companies around the world to lift the spirits of disaster-hit Japan.
The lingerie, consisting of a strapless bustier and a matching skirt, is called the Support Japan Bra and was created as part of this year’s unique concept bra series, which the company releases biannually to reflect social trends, it said, adding they are not for sale.
The company collected handwritten messages from 54 employees at offices in 36 countries and regions, including Russia, China, France and Turkey, along with relief goods for areas devastated by the March 11 earthquake and tsunami.
The messages, such as “Japan’s strength and courage is inspiring the world!” and “You’ll make it,” are written in the contributing employees’ native languages and printed along with corresponding flags on the bustier and skirt.
A Triumph official in charge of public relations said the company had thought of voluntarily refraining from releasing the semiannual lingerie series this year but decided to go ahead anyway to boost morale.
“We thought it better to deliver our feelings of support through the product,” the official said.
Hikaru Kawai, 20, a company model from Sendai, which was hit hard by the twin disasters, said at a release event that “I hope to help lift the spirits of people in the devastated areas” by modeling the special lingerie.
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