• SHARE

Three female “ambassadors of cute” appointed by the Foreign Ministry have started traveling abroad to introduce Japanese pop culture to young people overseas.

One of the “kawaii ambassadors,” Shizuka Fujioka, the “magician clothing coordinator” known for her school uniform outfits, took part in an event in Thailand in March. The other two will hit Paris in July.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.

SUBSCRIBE NOW

PHOTO GALLERY (CLICK TO ENLARGE)