Three female "ambassadors of cute" appointed by the Foreign Ministry have started traveling abroad to introduce Japanese pop culture to young people overseas.
One of the "kawaii ambassadors," Shizuka Fujioka, the "magician clothing coordinator" known for her school uniform outfits, took part in an event in Thailand in March. The other two will hit Paris in July.
At her appearance at a Japan Festival in Bangkok, Fujioka advised young ladies on how to dress.