NAGOYA (Kyodo) The public and private sectors in the Nagoya area are stepping up a joint campaign to lure foreign investment as the region attracts global attention by hosting the international Aichi Expo next year.

The campaign, dubbed the "Greater Nagoya Initiative," or GNI, is similar to the initiative started in 1994 by the Washington, D.C., area in the U.S. to develop advanced technology and foster quality personnel.

Under the "Greater Washington Initiative," or GWI, investment in high-tech businesses has been expanded, and now people are saying there is Silicon Valley in the west and GWI in the east.