Yamaha Motor and Yamaha Corp. Host Joint Design Event

Yamaha Motor Co., Ltd.

09/28/2018 1:15 pm

Based on the Theme of “Tracks,” the “Ideal Time and Setting” as Conceptualized by the Two Companies Together
Exhibition of Design Concept Models and Products plus Demonstrations

Yamaha Motor Co., Ltd. (hereafter “Yamaha Motor”) and Yamaha Corporation (hereafter “Yamaha”) and announce that they will be holding the joint design event “Yamaha Design Exhibition 2018 – Tracks” at Roppongi Hills O-YANE PLAZA from Friday, October 12 to Sunday, October 14, 2018.

As companies that share the “Yamaha” brand, Yamaha Motor and Yamaha have collaborated on a variety of projects based on joint design themes. A notable example is the “&Y” project, where the design departments from both corporations worked together to create concept model designs. This project has delivered a series of concepts, beginning with the &Y01, an electrically power-assisted wheelchair that performs music, and continuing with the &Y02 “auditory movement experience device” which have been actively displayed at design events both within Japan and overseas.

Based on the theme of “Tracks,” this third exhibition features the première of the &Y03 eMotion Tracks (hereafter “&Y03”) music device made of vehicle parts, as well as a total of 11 concept models and products from Yamaha Motor and Yamaha. The exhibition will also include the first demonstration of music playing by the &Y03, player piano, and special automated drums together with the MOTOROiD automated riding mobility system showcased at the 2017 Tokyo Motor Show.

In addition, the exhibition period starts from Friday, October 12, which coincides with the inception date for Yamaha Music. This is now being touted as a “Yamaha Day” related event to commemorate the beginning of the Yamaha brand with a range of celebrations planned from this year forward for the two companies.
*Yamaha Motors establishment date is July 1.

Overview of “Yamaha Design Exhibition 2018 – Tracks”
■ Theme: Yamaha Design Exhibition 2018 – Tracks
■ Dates: Friday, October 12 to Sunday, October 14, 2018
■ Times: 11:00-19:00 (Friday, October 12, 16:00-19:00 is limited to invited guests)
■ Venue: Roppongi Hills O-YANE PLAZA
■ Entry: Free of charge
■ Related websites:
Yamaha Motor Co., Ltd.
Japanese website http://global.yamaha-motor.com/jp/profile/design/events/tracks2018/
Yamaha Corporation
Japanese website https://www.yamaha.com/ja/about/design/events_topics/tracks2018/

Related Links
■ “Yamaha Motor Design” Yamaha Motor Co., Ltd.
Global website http://global.yamaha-motor.com/about/design/
Japanese websitehttp://global.yamaha-motor.com/jp/profile/design/
■ “Yamaha Design” Yamaha Corporation
Global website https://www.yamaha.com/en/about/design/
Japanese websitehttps://www.yamaha.com/ja/about/design/
*The product and contact information contained in this news release is correct as at the day of release.
Please be aware that there may be instances where information changes after release.
News2u.net

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