Whether it’s the beautiful flowers, the music or the gentle moves that promise women a flat stomach, hula, the traditional dance of Hawaii, has found international appeal. Hula Lehua, a clothes brand bringing Hawaiian fashion to Japan, cashes in on the popularity of hula, and as a celebration of Hawaiian culture will present the Miss Hula Lehua Contest 2014 at Tokyo’s Roppongi Hills Arena this weekend.

Although the name might suggest otherwise, Miss Hula Lehua Contest 2014 is not strictly a dance competition. It’s more akin to a beauty pageant, providing a chance for people to come together and vote for their favorite hula-dancing girl. The winner will then go on to become the face of the Hula Lehua/Hula Hawaii brand for the following year, appearing in magazines, on television and in other stage events and concerts.

On Saturday, visitors can enjoy the Miss Hula Lehua and Miss Hula Lehua Girl solo rounds, the latter of which features dancers between ages 14 and 19, as well as the Wahine and Kupuna group contests. The event concludes on Sunday with the Keiki group contest.

Both paid and free seats are available, with paid seats going on sale from 11 a.m. each day. It’s first come, first served, with reservation tickets for paid seats (maximum of two per person) available between 9 a.m. and 10 a.m. Free seats will be available from 12 p.m. Photography and filming is prohibited, but a DVD of the event will be made available at a later date for those who desire a recorded memory.

Miss Hula Lehua Contest 2014 takes place at Roppongi Hills Arena, Roppongi, Minato-ku, Tokyo, on June 21 and 22 from 12:30 p.m. to 6:30 p.m. Admission is free for selected seats or ¥2,000 for paid seats. For more information, visit www.hulahawaii.co.jp/misshulalehua.