Shiatsu, acupuncture and moxibustion are for older men — at least, that’s what was believed.

As recently as five years ago, young women kept their distance from massage parlors, which tradition had set in small, gloomy residential quarters tended by a single masseur who kept the price list in his head and not his window.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.