While 89 percent of Chinese trust their government, only 37 percent of Japanese feel the same way about theirs.
For Ross Rowbury's latest contributions to The Japan Times, see below:
When it comes to brand commitment, Japanese consumers are the world's toughest customers.
Corporate crises can — and will — erupt at the speed of the internet. Every company has to be ready ahead of time.
Companies are not investing enough in strategic employee communications to produce an engaged workforce.
Businesses and brands must be prepared to default to more diversity rather than homogeneity in their relations with stakeholders and consumers.