Kae Inoue, Makiko Kitamura

For Kae Inoue, Makiko Kitamura's latest contributions to The Japan Times, see below:

Nissan bet on raking in profits with Leaf name

Business Oct 31, 2009

Nissan bet on raking in profits with Leaf name

After Nissan Motor Co. tackled technical restrictions on its first electric car involving range, battery life and temperature fluctuations, it still had to come up with a name. Choosing Leaf wasn't easy. Before settling on names for new models, the carmaker consults lawyers in as ...