The results are in: The pain of defeat may outweigh the joy of victory.
For Cass Sunstein's latest contributions to The Japan Times, see below:
A new study shows that food placement in stores can nudge people into making healthier choices, but only when they don't have strong preferences.
After a tragedy such as the one last week in Boston, people develop a heightened sense of risk. Often that response is far greater than reality warrants.