Commentary / World Jul 17, 2018
Soccer makes its fans unhappy in the long run
The results are in: The pain of defeat may outweigh the joy of victory.
Cass Sunstein
For Cass Sunstein's latest contributions to The Japan Times, see below:
Commentary / World Apr 1, 2016
New research confirms you're not an automaton
A new study shows that food placement in stores can nudge people into making healthier choices, but only when they don't have strong preferences.
Commentary / World Apr 25, 2013
Why people stay scared after tragedies
After a tragedy such as the one last week in Boston, people develop a heightened sense of risk. Often that response is far greater than reality warrants.