For Alex Martin's latest contributions to The Japan Times, see below:
Japan has lagged behind other nations in terms of subscription-based activities, but the model is finally catching on as consumers explore new ways of doing business.
A new wave of service machines has emerged amid the coronavirus pandemic to help maintain safety and social distancing.
Suit-clad office workers are no longer flocking to Japanese-style pubs en masse to unwind after a long day at the office. Where are they drinking instead?
Sales of board, card, dice and other traditional games have skyrocketed as people spend more time indoors.
The Japan Times' Alex Martin discusses the history of mask wearing and how it's changed from the Edo Period to the Spanish Flu to the COVID-19 pandemic.
In Japan, it's sometimes said that the eyes speak as much as the mouth. Perhaps the proverbial phrase captures the essence of the nation’s affinity for face masks, a relationship that can be traced back centuries and a custom to which is attributed Japan’s lower ...
Japan struggles to deal with the cancellation of annual seasonal events that serve as a lifeblood for local communities.
Unprecedented travel restrictions have crippled tourism, forcing businesses in the sector to rethink strategies and explore new opportunities.
The COVID-19 pandemic is prompting companies to adopt remote work to reduce contagion risks, accelerating the digital shift of the workspace.
A sea change in shopping habits amid the new coronavirus outbreak could impact marketing and distribution across the country for years to come.
