Yonex

Business Jan 29, 2019

Naomi Osaka's victory proves to be a boon for her sponsors

by Satoshi Sugiyama and Magdalena Osumi

Naomi Osaka's Australian Open victory on Saturday has already been a boon to some of her sponsors as they capitalize on the newly crowned world No. 1's rising fame. Models of the Adidas AG tank top, wristband, skort and sun visor worn by Osaka during ...

Business Sep 12, 2016

At U.S. Open, Japanese brands leave Nike, Adidas in the dust

by Dave Mccombs

It's called the U.S. Open, and the crowd is definitely from New York, but the clothing on the court is decidedly Japanese. Stan Wawrinka, wearing Yonex, thrilled fans with a four-set victory over world No. 1 Novak Djokovic, sponsored by Uniqlo. The semifinals featured another ...