Disney Japan apologizes for 'Frozen 2' stealth marketing

National Dec 6, 2019

Disney Japan apologizes for 'Frozen 2' stealth marketing

The Walt Disney Co. (Japan) on Thursday apologized for promoting the animated movie "Frozen 2" through third-party tweets that were not flagged as advertisements. Criticism of the content as an apparent stealth marketing campaign went viral on social media. The Japanese unit of Walt Disney, the ...