146-year-old cosmetics firm Shiseido gets makeover to woo millennial buyers
Shiseido Co., the beauty company that's 146 years old, is giving itself one big makeover. To attract more coveted consumers in their 20s and 30s, the company is overhauling its entire Shiseido makeup line and discontinuing almost 100 products. It's being replaced with a new ...
Roughly 1 in 3 Indonesians in major cities has recently purchased products from Japanese brands such as Sony and Uniqlo, according to a Japan External Trade Organization survey. The survey, conducted via smartphone on 720 individuals in Jakarta, Surabaya and six other cities in Southeast ...
Tarnished? The Olympic brand still mints money like never before
A long-running Russian doping scandal. Corruption scams. Major cities say "no" to staging the Olympics Games. If the International Olympic Committee (IOC) were a publicly traded company, its stock might be struggling to stay afloat in a sea of damaging headlines. Instead, it has never been ...
How is your brand relationship?
When it comes to brand commitment, Japanese consumers are the world's toughest customers.
Some Japanese brand legacies stand to profit from geographical indication; others, not so much
In the not so distant future, Kraft Parmesan, a household name for grated cheese with its distinctive green package sold by a Japanese dairy company, may disappear from shelves in Japan or reappear bearing a different name. That is one example of what may happen ...
China's boom in old-fashioned business
There's a reason direct sales have found fertile ground in China: Trust is still a relatively scarce commodity in the country's business world.
So you want to be a really smart shopper? Look stateside
One way to reduce the cost of living in Japan is to shop online for certain goods — mainly clothes and electronics — outside of the country.
Clothing industry plans new tag to flag premium Japanese goods
The apparel industry plans to attach a special tag to "genuine" Japan-made clothing to differentiate items made with high skill from cheaper products made in China, sources said. "The apparel industry has focused only on selling products cheap. But we hope this move will let ...
'Black Friday' shoppers find less craziness amid earlier opening hours
Black Friday seemed a little less crazy this year. There were squabbles here and there, and elbows got thrown, but the Friday morning crowds appeared smaller than usual and less frenzied, in part because many Americans took advantage of stores' earlier opening hours to do ...
Americans celebrating Thanksgiving in Britain may have felt right at home as Black Friday shopping chaos caused disruptions. The practice of offering bargain prices the day after Thanksgiving has spread across the Atlantic, with some retailers opening overnight to lure shoppers. Police were called Friday morning ...
Synthetics strike fear in the heart of world diamond industry
Diamonds are a girl's best friend — but only if they are natural. That is the message mining companies and luxury jewelers are keen to instill in consumers as the diamond trade faces a growing challenge from the production of synthetic diamonds. Global diamond jewelry sales ...
Japan urged to make its cosmetics 'cruelty-free'
While Japanese consumers clamor for items that will make their skin smoother or their hair shinier, relatively few people are aware of the horror behind the products in their cosmetics cases.
