In the third year of the J. League's decade-long, $2 billion domestic broadcasting deal with DAZN, the league is hitting its digital stride and starting to deliver content on par with some of the world's top competitions.

The league's ability to rapidly upload viral clips — whether joyous goal celebrations or tearful salutes by players to fans of their former clubs — stems from its acquisition of production rights, which the league didn't have under its deal with former broadcaster SkyPerfecTV.

Long-form content has also improved, such as the monthly "Inside J. League" behind-the-scenes documentaries and "J. League Judge Replay," a weekly show hosted by vice chairman Hiromi Hara which reviews each round's controversial officiating decisions.