Rakuten, Inc. is active in expanding its brand on a global scale, partnering with some of the world's most famous sports teams like soccer powerhouse FC Barcelona and the reigning NBA champion Golden State Warriors this year.
Now, it has struck another big deal.
The NBA and the Japanese e-commerce and internet company announced on Tuesday a new partnership, making Rakuten the official broadcasting distributor of NBA games in Japan. The move could also hasten the return of NBA regular-season games to the country.