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LONDON — It has long been one of the mysteries of English football — why does the national sport accept so much money from the product that has fueled so much hooliganism, which has caused so much trouble — even deaths and destruction?

Football and alcohol have had an uneasy relationship over the years. On one hand football is reluctant to turn away any lucrative sponsor and from the beer companies’ viewpoint the people who watch and play the game are the ideal market for what they are selling.

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