American conservatives are staring down the barrel of a future that looks increasingly bleak for them due to two major demographic shifts: The country is becoming more ethnically diverse, and younger voters — Generation Xers, Millennials, and presumably whoever comes next — are left cold or even repelled by the Republican Party's Christian evangelical base and "social issues," i.e., its obsession over who everyone has sex with. Anticipating their imminent irrelevance, some on the right say it's time to reboot conservatism by bringing it more in line with the increasingly tolerant tone of most Americans on social issues, and by addressing their economic concerns.
One rightist getting attention these days is Arthur Brooks, president of the American Enterprise Institute, the conservative think tank. He's out pimping a new book, "The Conservative Heart: How to Build a Fairer, Happier, and More Prosperous America," which "shares his insights as to how conservatives can reach skeptical voters, smash stereotypes about conservatives and recast the political playing field," according to The Washington Post.
It's an interesting read. So are Brooks' interviews to promote it. But the reason it's interesting probably wouldn't please him; what makes the current "conservative reform movement" worth knowing about is that it reaches the very heights of the human capacity for self-delusion.