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The founder of one of the first Iranian ad agencies to focus on social media has some advice for Russian businesses, now that their country, too, is under international sanctions: You’ll adapt and survive, but it’ll be brutal.

Ahmad Norouzi, chief executive officer of Click, said it took a while to accept that the firm’s clientele of multinationals were gone for good, but that they found domestic replacements soon enough. The catch: annual revenues fell from about $2.3 million before sanctions struck again in 2018, to $285,000 today.

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