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Twitter Inc. is coming under increasing pressure from its shareholders to negotiate with Elon Musk even though the world’s richest person has called his $43 billion bid for the social media platform his best and final offer, people familiar with the matter said on Sunday.

While the views of Twitter shareholders vary over what a fair price for a deal would be, many reached out to the company after Musk outlined his acquisition financing plan on Thursday and urged it not to let the opportunity for a deal slip away, the sources said, speaking on condition of anonymity.

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