Former President Donald Trump's new media venture plans to launch its social media app Truth Social on Feb. 21, according to an Apple Inc. App Store listing.

TRUTH Social, the Trump Media & Technology Group (TMTG) alternative to Twitter, is available for pre-order before going live on the U.S. Presidents' Day holiday.

Similar to Twitter, the app offers features to follow other people and trending topics, according to demo photos. Its message equivalent of a tweet will be dubbed "truth."