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As President Xi Jinping’s government looks to tame China’s celebrities, the popularity of a new Universal Studios theme park in Beijing shows Hollywood’s enduring soft power among the nation’s 1.4 billion people.

Tickets for the grand opening on Monday, priced at 638 yuan ($99), sold out within 30 minutes of going online last week — as did rooms costing as much as 20,000 yuan at the resort’s two hotels, according to state-run media. Fliggy, an online travel site operated by Alibaba Group Holding Ltd., last week apologized for overselling the 500 yuan Universal Express Pass that lets visitors skip lines.

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