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The lopsided vote against a union at Amazon’s warehouse in Bessemer, Alabama, was a major disappointment to organized labor, which regards the fight with Amazon as central to labor’s survival. Yet the defeat doesn’t mark the end of the campaign against Amazon so much as a shift in strategy.

In interviews, labor leaders said they would step up their informal efforts to highlight and resist the company’s business and labor practices rather than seek elections at individual job sites, as in Bessemer. The approach includes everything from walkouts and protests to public relations campaigns that draw attention to Amazon’s leverage over its customers and competitors.

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