When Elon Musk's Tesla became the biggest name to reveal it had added bitcoin to its coffers last month, many pundits were swift to call a corporate rush toward the booming cryptocurrency.
Yet there's unlikely to be a concerted cryptocurrency charge any time soon, say many finance executives and accountants loath to risk balance sheets and reputations on a highly volatile and unpredictable asset that confounds convention.
"When I did my treasury exams, the thing we were told as No. 1 objective is to guarantee security and liquidity of the balance sheet," said Graham Robinson, a partner in international tax and treasury at PwC and an adviser to the U.K.'s Association for Corporate Treasurers.