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A price war between major smartphone carriers is escalating, with SoftBank Corp. unveiling new plans Tuesday that put it toe-to-toe with rival NTT Docomo Inc. and the firm’s planned price cut.

Responding to the bombshell announcement by NTT Docomo earlier this month stating that it plans to launch a ¥2,980 a month 20GB plan from March, SoftBank said it will also introduce a 20GB data monthly plan for the same price.

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