Nissan Motor Co. will pull back from Europe and elsewhere to focus on the United States, China and Japan under a plan that represents a new strategic direction for the embattled carmaker, according to sources with direct knowledge of the plan.
The "operational performance plan" is due to be announced May 28 and goes beyond fixing problems from ousted leader Carlos Ghosn's aggressive expansion drive, the sources said.
Pursuit of market share, particularly in the United States, led to steep discounting and a cheapened brand. Under the new, three-year plan — reported here for the first time — Nissan aims to restore dealer ties and refresh lineups to regain pricing power and profitability, the sources said.