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With the Japan-U.S. trade agreement going into force on Jan. 1, major Japanese supermarkets have started slashing prices on U.S. products affected by the tariff cuts in a bid to attract customers.

Ito-Yokado Co. launched a six-day sale at some 130 outlets on Wednesday, lowering the prices on nine items, including the price of U.S. Angus loin steak by over 10 percent and oranges by 10 to 20 percent.

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