Xiaomi Corp., the world's fourth-largest maker of smartphones, is entering the Japanese market, embarking on a quest to win the hearts of iPhone-loving Japanese consumers.
Though late in joining the game, the timing may end up working well for the Beijing-based firm known for producing cost-effective electronics, as the Japanese mobile phone market has been undergoing some changes due to regulations implemented in October that could be disadvantageous for high-priced premium handsets.
"Xiaomi is finally entering Japan," Steven Wang, general manager of Xiaomi in East Asia, said during a news conference in Tokyo on Monday.