Procter & Gamble Japan K.K. will release a dishwashing liquid in a bottle made from marine plastic waste collected from the coast of Nagasaki Prefecture.
Joy Ocean Plastic will be the nation’s first daily-use product to use the waste, the Kobe-based unit of U.S. consumer goods giant Procter & Gamble Co. said Wednesday.
By recycling 6 tons of bottles, P&G Japan has prepared 550,000 bottles for the product. The soap will be delivered to supermarkets, drugstores and other shops nationwide from Saturday. The soap is expected to cost around ¥173, the same as similar P&G products.
Sales will end once the bottles run out.
Marine plastic waste is difficult to recycle because it is usually dirty and deteriorated. P&G Japan limited the marine waste to 25 percent of the bottle to make it more durable. The rest will be made of new plastic and other materials.