Dilemma: You are watching a Rugby World Cup game at a stadium and you fancy a beer, but you don't want to take your eyes off the action.

Do you get out of your seat and go and find a concession stand somewhere? At this year's tournament in Japan, you don't need to.

A woman sells beer during a Rugby World Cup match between England and Tonga on Sept. 22 in Sapporo. | KYODO
A woman sells beer during a Rugby World Cup match between England and Tonga on Sept. 22 in Sapporo. | KYODO