Coca-Cola (Japan) Co. has said that it will launch a canned chūhai spirits-based product nationwide on Oct. 28, making its full-fledged entry into the alcoholic beverage market.
The lemon-based product, Remondo, currently available in the Kyushu region on a trial basis, will go on sale in all other parts of the country, excluding Okinawa Prefecture, the company said Friday.
With chūhai appealing to wide demographics, the company hopes to explore a new market at a time when growth in sales of its mainstay carbonated drinks has stalled amid increasing health consciousness and sluggish birthrates.
The 350-milliliter canned chūhai has a recommended price of ¥165. Remondo comes in four types, and its alcohol content ranges from 3 percent to 9 percent.
Japan will be the first market in which the Coca-Cola group will sell its own alcoholic drinks. The firm has not revealed a sales target.
“We hope that a wide range of people will enjoy Remondo,” a company official said.
Sales of chūhai products in Japan have doubled in 10 years as many people find them easy to drink and affordable.