The world's biggest yoghurt maker, Danone, and food packaging giant, Tetra Pak, are among companies leading a global scheme to reduce plastic waste, launched on Tuesday, as public concern rises over the environmental damage caused by rubbish.
The 3R Initiative — also backed by Swiss food giant Nestle, which owns Perrier and Vittel bottled waters, and French utility Veolia — aims to reduce, recover and recycle more plastic waste by helping companies measure and reach pollution-cutting goals.
"We wanted to create a mechanism that could incentivize new and expanded collection and recycling of waste plastic," said Julianne Baroody, a director at U.S.-based nonprofit Verra which will craft new standards for measuring plastic waste.